29.1 UNDERSTANDING THE PURPOSES OF MUSIC VIDEOS Assessors Name: Harry Dhami Yusuf Ozan Yilmaz UPDATED !! FINAL PIECE

29.1 UNDERSTANDING THE PURPOSES OF MUSIC VIDEOS

Assessors Name: Harry Dhami                                                                      Yusuf Ozan Yilmaz

People watch and consume music videos on tv, phones and even websites such as youtube. they can also listen to music on their phone with apps such as Tubidy which allows you to watch the music video and there are also apps like Spotify where you can listen to a song. music is also streamed on tv where popular songs will be up and an example of this could be Luis Fonsi despacito

 it is the most popular song in history (on youtube) where it has appeared on tv numerous of  times and it is also the most watched video on youtube with 5.8 billion views. 

  

People start watching and listening to music like this thru big websites such as youtube and it slowly leads onto apps and TVs after it has gained a lot of recognition from the public.Despacito is a really good example because of the fact that it has gained a massive recognition from the public aand it is a really well known song by Luis Fonsi ft Daddy Yankee. consuming and listening to music has cahnged over the past few years because society has gone more modern and technology has developed massively. It went from downloading songs to CDS.MP3 and DVD players to downloading songs onto your smart phone or searching it up on youtube or even watching it on tv. Over the past couple ofe] years, music channels started to open up on youtube where songs will be released where people will check them sites for good songs and examples of youtube channels are LinkUpTv, PressplayMedia, GRMdaily,WORLDSTARHIPHOP etc. on the other hand artists also started to creat channels to release their own songs to their own channels so they get all the income and audience an artist example could be zie zie,

Zie Zie has realsed many tunes and uploaded it to different channels where once he uploaded a song to GRM daily which got 14million views

 He wasnt able to recieve all the income but then he released another song on his own channel which got 700k views in a month 

Channels have made music videos change over the years because now you can go onto artists channels and listen and watch their videos whereas before no one was really able to do that because there were no such things as youtube, channels, apps etc there were dvd players where you had to sit at home and listen to your music but now you can literally listen to music everywhere. Music videos are also published on TVs and tv channels such as ITV, BBC,  and back in the day, there was no music on tvs as it is like now.

Music videos have increased the income for the record company by their artists and an example of this could be Kid Cudi.

Kid Cudi is the owner or his Record Company called TBD and he increases the income for TBD by making music videos which promote his Record Company by fans wanting to buy his songs e.g. Day and Night which he released in 2009 and by that the song gained a lot if reputation 

This leaded in fans purchasing the song which started to gain his Record Company money and he increased this by promoting the song in places and events which makes more and more people wanting to purchase that song which then starts to gain/increase the income of TBD and this also applies with his albums e.g. Man On The Moon: The End Of Day album 

He was able to sell a total of two million units and this increased TBD'S income because lots of people purchased the album and Music videos have increased the income for the record company by promotion such as Kid Cudi going on tour and promoting his albums.

Music Videos are used to promote A Song by having a meaning to it, for example, Look What You Made Me Do by Taylor Swift.

 Taylor Swift promoted her song by having a meaning in the music video because if she didn't have that music video then no one will really understand the meaning of the song and the music video promotes the song by telling  a storyand the music.

 that happened whenshe went on stage to collect her award but Kanye West came and said that she didn't deserve it  

She promoted her song by mocking Kim Kardashian when she got robbed in Paris by sitting in a Bath full of gold and this promoted her song because it shows how she is having a come back to what happened and this promotes the song because by her in directing someone, more and more people want to listen to her song and watch the music video because the music video itself caused drama.

The media wants to see and that led into more and more people wanting to see the music video. This also gained Taylor swift a lot of fame and views because of that one small part. the music video hit 1 billion views on youtube.

Music videos are also used to promote a artists album by an artist releasing a single for example Drake when he released a single called I'm Upset 

 that enabled him to promote his new album called scorpion. 

this promoted his album because him doing a single gave a hint to the audience/ his fans that he was up to something which was most likely an album. On youtube, his single hit 83 million views and it was uploaded onto his own channel.

Also Music Videos are used to promote an promotion of an artists image being changed  by them putting messages in their songs implying  that they have changed and an example of this could be Taylor Swift- Look What You Made Me Do when she says "I'm sorry, the old Taylor can't come to the phone right now, why? oh, cause she's dead!" 

This shows that Taylor has changed and the old one isn't there no more and she promoted a promotion of her change in image by saying that the old her is dead in her newest music video and by acting a lot more harsher and differently to show that she has changed a lot and she will not allow people ashaming her and that she is implying that she is a lot more stronger and more powerful as the new her.

Finally, music videos are used to promote a synergy with another media sector by talking about them being in a movie or TV program for example, Jake Paul released a song called It's Everyday 

in his music video he says "it's everyday bro, with the Disney Chanel flow" and he is promoting a TV show which was called Bizzardvark 

He was featured in and that was a TV program by Disney and he was using his music video to promote a synergy with another media sector which was a TV program by talking about him and Disney  also in the same music video he promotes his own merchandise which is called Team 10 Merch by using his merchandise in the music video and by talking about it.