29.1 Understanding the Purposes of Music Videos

29.1 UNDERSTANDING THE PURPOSES OF MUSIC VIDEOS

Assessors Name: Harry Dhami                                                                      Yusuf Ozan Yilmaz

People watch music videos today on the internet and on websites such as YouTube,Sound Cloud,Tubidy and they also watch/consume music videos on apps aswell such as Spotify and people also watch music videos on TV and listen to them on radios e.g. Kiss FM, Capital, BBC Radio 1 etc.This has changed over the past years as technology developed more because before people used to listen to music on MP3 players and discs however since technology has developed and new smart phones have come out people now listen and watch music on their phones whether its on YouTube or a music app such as Spotify and now there are also music TV channels that play music such as ITV and this has changed over the years by technology developing and people starting to use the modern technology. So it has gone from people listening to music on DVD players to watching and listening them on websites and apps.

Music videos have increased the income for the record company by their artists and an example of this could be Kid Cudi who is the owner or his Record Company called TBD and he increases the income for TBD by making music videos which promote his Record Company by fans wanting to buy his songs e.g. Day and Night which he released in 2009 and by that the song gained a lot if reputation which leaded in fans purchasing the song which started to gain his Record Company money and he increased this by promoting the song in places and events which makes more and more people wanting to purchase that song which then starts to gain/increase the income of TBD and this also applies with his albums e.g. Man On The Moon: The End Of Day album which he was able to sell a total of two million units and this increased TBD'S income because lots of people purchased the album and Music videos have increased the income for the record company by promotion such as Kid Cudi going on tour and promoting his albums.

Music Videos are used to promote A Song by having a meaning to it for example Look What You Made Me Do by Taylor Swift. She promoted her song by having a meaning in the music video because if she didn't have that music video then no one will really understand the meaning of the song and the music video promotes the song by telling a a story that happened when she went on stage to collect her award but Kanye West came and said that she didn't deserve it and she promoted her song by mocking Kim Kardashian when she got robbed in Paris by sitting in a Bath full of gold and this promoted her song because it shows how she is having a come back to what happened and this promotes the song because by her in directing someone, more and more people want to listen to her song and watch the musiv video because the music video itself caused drama which the media wants to see and that leaded into more and more people wanting to see the music video. This also gained taylor swift a lot of fame and views because of that one small part.

Music videos are also used to promote a artists album by an artist releasing a single for example Drake when he released a single called I'm Upset and that enabled him to promote his new album called scorpion. this promoted his album because him doing a single gave a hint to the audience/ his fans that he was upto something which was most likely an album. On youtube, his single hit 83 million views and it was uploaded onto his own channel.

 Music Videos are used to promote an promotion of an artists image being changed  by them putting messages in their songs that they have changed and an example of this could be Taylor Swift- Look What You Made Me Do when she says "i'm sorry, the old Taylor can't come to the phone right now, why? oh, cause she's dead!" This shows that Taylor has changed and the old one isn't there no more and she promoted an promotion of her change in image by saying that the old her is dead in her music video and by acting a lot more harsh to show that she has changed a lot and she will not have it no more because she is a lot more powerful and stronger.

Finally, music videos are used to promote an synergy with another media sector by talking about them being in a movie or TV program for example, Jake Paul released a song called It's Everyday Bro and in his music video he says "it's everyday bro, with the Disney Chanel flow" and he is promoting a TV show which was called Bizzardvark which he was playing in and that was a TV program by Disney and he was using his music video to promote a synergy with another media sector which was a TV program by talking about him and Disney  also in the same music video he promotes his own merchandise store by using his merchandise in the music video and by talking about it.